PW @TheExperienceNetwork

Reference points, ideas and concepts

The Dream Society

Rolf Jensen

What's coming next is the Dream Society. It's a new society in which businesses, communities and people as individuals will thrive on the basis of their stories, not just on data and information. >more

Funky Business

Nordstrom and Riddestrale

Karl Marx was right. The workers do control the means of production; 1.3 kilograms of brain holds the key to all our futures. >more

Cluetrain Manifesto

Cluetrain Manifesto

A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter, ...and getting smarter faster than most companies. >more

Crossing the Chasm

Geoffrey Moore

With an ever-changing society, marketing represents the ongoing effort to keep the means of production in touch with evolving social and personal conditions. Thus keeping touch has become our greatest challenge.. >more

Leading the Revolution


The age of progress is over. It was born in the Renaissance, achieved its exuberant adolescence during the Enlightenment, reached a robust maturity in the industrial age, and died with the dawn of the 21st century.. >more

Rules for Revolutionaries

Guy Kawasaki

Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo. >more