Amazing Stuff
Dream Society Realized
This updated edition will contain 40% new material including new case studies, new predictions, and new strategies. In the past, the consumer said: “I am normal.” “I will buy what’s standard.” “It’s OK if my neighbors buy the same brand as me.” Not any more! The new trend says “I am special.” “I want personalized products.” The Dream Society consumer buys products designed to be unique. The consumer now says, “I want the product to tell my story.” Example: Build-a-Bear, the individualized teddy bears for children (and, increasingly, adults). The shift is from uniformity to diversity.
Huge 3D Printer Makes Buildings Out of Sand
Italian inventor Enrico Dini’s D-Shape is on a scale large enough to print entire buildings out of simple components: sand and an inorganic magnesium-base binding material.
Just Ask Siri
No more endless clicking on links and pages to get things done on the Internet. Delegate the work to Siri and relax while Siri takes care of it for you. I can't wait for this to come to the UK.